MERRITT GROUP PUBLIC RELATIONS ADDS American Information
Technology Solutions Corporation (AiTS) TO GROWING LIST OF GOVERNMENT-FOCUSED
CLIENTS
AiTS Selects Merritt Group as PR Agency-of-Record
as well as Alliance Partner for Delivering Services to the Federal Government
Washington D.C., January 14, 2003 – Merritt Group,
an established public relations practice specializing in technology and
emerging markets, today announced that it has been selected by American
Information Technology Solutions Corporation (AiTS), a subsidiary of Indotronix
International Corporation (IIC), as the company’s agency-of-record
in developing and executing a strategic media relations campaign to build
awareness for AiTS in the public sector market.
In addition, Merritt Group has become one of AiTS’ newest alliance
partners, joining its expanding group of more than 10 partners. AiTS'
partner strategy is to align with the most effective providers to jointly
offer solutions to the marketplace. AiTS' formal business alliances enable
the company to bring to market strategic solutions that address the most
demanding public sector challenges.
AiTS joins a growing list of clients that Merritt Group has serviced in
the government market, including government IT contractors CACI, SIGNAL
Corporation, NTMI, WorldCom Government Markets and more. The agency also
provides PR counsel to a number of traditional technology companies looking
to expand their products and services into the government arena.
“Merritt Group is proven in its ability to generate PR results for
government IT contractors,” commented James Bogaty, Vice President
and COO at AiTS. "Not only are we looking to Merritt Group to help
bring AiTS’ compelling story to the market and gain critical mindshare
with key members of the press, we are excited that Merritt Group has joined
our strategic circle of alliance partners.”
Merritt Group will be helping to leverage IIC’s established track
record of success in the private sector more broadly into the public sector.
Founded in 1986, IIC has nearly 500 employees worldwide and services a
Fortune 1000 clientele. The PR campaign is part of an aggressive sales
and marketing strategy recently launched by IIC and AiTS to reinforce
the new AiTS public sector brand to customers and partners in the U.S.
Merritt Group will work with AiTS to promote the company’s solutions
to the government, trade and business media, and to help strengthen the
company's position as a leader in the IT technical services market.
“The government is incredibly hot right now, and AiTS recognizes
the value of PR to help establish its name and get in front of important
key audiences. AiTS has a great story to tell, and we look forward to
connecting them with the right set of influencers and reporters to tell
it,” said Ben Merritt, CEO of Merritt Group. “AiTS has all
the right elements in place, particularly its strong adherence to a business
philosophy that has made its parent company, IIC, successful – one
that is predicated on the highest levels of customer satisfaction and
quality.”
About Merritt Group Public Relations
Founded in 1995, Merritt Group is a nationally recognized public relations
and marketing practice focused on both established and startup technology-based
companies, including those with a focus on consumer and business-to-business
products and services.
Headquartered in the Washington, D.C. area, Merritt Group
partners with its clients to develop communications strategies that help
to raise and sustain their visibility in a crowded technology marketplace.
Merritt Group’s clients nationwide include CACI, Check Point Software,
Digital Optronics, Murata Electronics North America, Talk America, WorldCom,
Yodlee and others. For more information, please visit www.merrittgrp.com.
About American Information Technology Solutions Corporation and
Indotronix International Corporation
AiTS, a wholly owned subsidiary of IIC, provides a wide spectrum of IT
solutions including networking, telecommunications, seat management, engineering,
operational outsourcing and security support. With nearly 500 employees,
IIC operates throughout the U.S. and in India. The principal activity
of AiTS is to provide diversified solutions to the public sector. For
more information, visit www.americantechnologyservices.com.
