'Operation Jarhead' Launched by American Information Technology
Solutions and its New United Coalition to Vertically Envelop the Public
Sector Market
RESTON, Va.--(BUSINESS WIRE)--August 19, 2003--
Unique Channel Strategy Approach Quickly Targets Government Agencies
American Information Technology Solutions (AiTS) and its newly formed New United Coalition (NuCO)
today announced "Operation Jarhead", a unique vertical envelopment channel marketing plan.
Operation Jarhead is a completely new approach to channel management and government procurement.
It effectively unites the business development efforts of the NuCO partners, decreasing lead
generation times and better positioning sales opportunities, to gain a decisive advantage in the
public sector market.
Operation Jarhead's vertical envelopment approach represents a bold new step forward in joint NuCO partner sales tactics through the deployment of a larger sales force armed with more services and solutions to offer the Government customer.
Operation Jarhead provides AiTS a tremendous versatility in responding to anticipated government
business opportunities. Members of AiTS' NuCO team plan to go after targets of opportunity, breaking
down into smaller teams as necessary to mix and match their skills to available contracts.
"Over the next 90 days, Operation Jarhead will create new opportunities for the AiTS NuCO partners to deploy services and products more rapidly to the public sector," said Jim Bogaty, Vice President and COO of AiTS. "With teaming agreements already in place, we can react very quickly to top Government solicitations." Bogaty added, "The NuCO team will also have access to a rapidly expanding community of developers to build new applications, solutions and services that will enable public sector customers to function more efficiently and cost effectively."
About American Information Technology Solutions
AiTS, a wholly owned subsidiary of IIC, provides a wide spectrum of IT solutions including networking, telecommunications, seat management, engineering, operational outsourcing and security support. The principal activity of AiTS is to provide diversified solutions to the public sector. AiTS can be reached at 703-871-5206 or www.aitsc.com
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